Saturday resources

Saturday is all about validating your idea with customers, and getting sh*t done that matters. Here are some resources to help you crush it.

Customer discovery & validation

• Customer validation — Here’s a quick video you can watch to better understand customer validation.
• Early adopter pyramid — A helpful frame for determining which customers you should target first.
• Customer personas — Here’s a template you can use to define your customer personas
• Experience map — This is a useful tool for documenting your hypotheses of how you plan to make your offering attractive to your customers.

Value propositions

• Value prop canvas — This is a useful tool for documenting your hypotheses of how you plan to make your offering attractive to your customers. Here’s an overview video and some visuals.
• Severity vs urgency — It’s not enough to know that customers want it. You need to know HOW MUCH they want it.

Business models

• Business model canvas — This is the gold standard for documenting all of your hypotheses about your business.
• Business model patterns — A great exercise: go through each in rapid fire, and see how they would apply to your startup. Then, take the most interesting ones and test them.